Into the Ether

There are two kinds: Payment Mail Request and Pay to View Mail. You can place a Buy Now Button anywhere on the web, whether it's in your listing, on your personal website or in an email sent directly to customers.

Learn more about Selling Content.

• Use your toll free Ether Phone Number and unique extension
• Put an Ether Call Button anywhere online (site, emails, blogs, etc.), which dynamically displays your availability status (Taking Calls, Arrange Calls via Email or Not Taking Calls).

Learn more about Getting Calls.

Ether makes managing your Featured Listings easy with Auto-Ranking and Auto-Bidding.

Learn more about Featured Listings.

And although talking on the phone is a great way to make money using Ether, email is better for certain types of communication -- written articles, tax returns, photographs, computer code, instructional videos, and any other digitally-based information, to name a few. Ether lets you send email that contains information that's better read than spoken, and set a price for customers to open it.

Ether also gives you several different reporting tools to help you analyze and understand your ROI. Reports like: My Featured Listings Results, My Customers, and Activity History offer details on all your individual calls, paid mails, transactions and time sold, helping you to analyze your business and make more informed decisions about how to run it.

To attract and retain customers, try offering Ether's "Free then Paid" option as part of your phone rate specifications. Potential customers are more likely to call you if it starts off for free, even if the free period is very brief. It also gives you the opportunity to let the customers know what you can offer and why they should pay you for your time.

Learn more about Pricing your Services Effectively.

• Use a Strong Call to Action: Why should the user contact you?
• Be Professional: Spelling and grammatical errors in your listings or summary make you appear unprofessional. Check your listing for errors before submitting it.
• Be Honest: Your listing is representative of the type of business you run and should accurately inform the potential customer on what to expect.
• Be Transparent: Potential customers want to know about you, your experience, your qualifications and how you can help them.
• Experiment: Test different types of creative content to see what works. You can edit your listing at any time.

Learn more about Creating a Quality Listing.

Your listing in the Ether Directory gives you a presence online for customers to find you and to be found in search results on search engines like Google and Yahoo that crawl and index your Ether Directory listing. Submit your listing to the Ether Directory and increase the opportunities to grow your business.

By participating in the Ether Directory, your Ether listing will be available for distribution through Ether marketing programs including vertical directories that may be promoted by Ether and/or its marketing partners. We expect to launch these programs in the coming months, and you'll be able to take advantage of these marketing efforts as long as you have opted to be listed in the Ether Directory. Below are a few examples of vertical directories that are currently powered by Ingenio (parent company of Ether):