Using Ether to “sell what you know” offers many benefits as you probably already know. There is no set-up fee and Ether provides you with a rich set of tools and features for you to manage your business (Learn more about getting the most out of Ether features). We’re hard at work to expand and improve Ether features and programs to enable you to more effectively market and deliver your services, and as part of these efforts we’re excited to announce the launch of the Ether Directory!

Be Found in the Ether Directory - You have knowledge or information to sell, but perhaps you aren't sure how to reach your audience or you wish to expand it -- submitting your listing to the Ether Directory is a good place to start. Your listing in the Ether Directory gives you a presence online for customers to find you and to be found in search results on search engines like Google and Yahoo that crawl and index your Ether Directory listing. Submit your listing to the Ether Directory and increase the opportunities to grow your business.

Create a Better Listing - Your Ether listing is an online profile with information detailing the services you provide. When creating your listing, try to distinguish your services from those offered by others in your field. With the new option to display in the Ether Directory, you’ll need to update your listing to describe yourself and your services in more detail and place it in a particular category where customers seeking your services can find you. Learn more about creating a better Ether listing.

Build an Online Reputation with Reviews - Customers often rely on reviews, ratings and comments from other customers when making decisions to purchase a product or service online.  Customer ratings and reviews are enabled and displayed on all listings in the Ether Directory to help you build an online reputation, differentiate your services, and provide a better customer experience. Your reviews will give customers unique insight into your level of experience and the level of satisfaction of your customers, which may be the most important information you can provide to gain your next customer.

Feature your Listings - Like any business, your ability to get and keep customers will affect your success and how much business you generate using Ether. Submitting your listing to the Ether Directory lets you promote your listing in top spots in your listing category through the Featured Listing program and increases the likelihood of reaching highly qualified potential customers who need your services.

Distribution through Ether Vertical Directories – By participating in the Ether Directory, your Ether listing will be available for distribution through Ether marketing programs including vertical directories that may be promoted by Ether and/or its marketing partners. We expect to launch these programs in the coming months, and you’ll be able to take advantage of these marketing efforts as long as you have opted to be listed in the Ether Directory. Below are a few examples of vertical directories that are currently powered by Ingenio (parent company of Ether):

http://www.liveadvice.com/tech-help/
http://www.healthyrelationshipscenter.com/

We encourage you to take the simple step of updating your listing (and/or create a new one) and submitting it to the Ether Directory today to take advantage of these new opportunities and more. To appear in the Ether Directory, you need to log into your account and edit the listing you want to submit by going to: My Ether – Click on the Listing Title you want to submit – Make the appropriate required new edits - Click continue at the bottom of page – Select a category for your listing - Uncheck "Hide my listing from customers browsing the directory" the box in the Directory and Reviews area - and then Save.

Your listing will be submitted for approval into the Ether Directory (reviews will also have been enabled for that listing). Please note that no listings will appear in the Ether Directory until they have been reviewed and approved. Learn more about our listing guidelines and policies.

Your thoughts, insights and suggestions are encouraged, so please send them our way via: the forums or by sending it via the support form by selecting Suggestions/Comments from subject drop down menu.

Best,

Duncan